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Paul Higgins's avatar

Interesting James. I presented to the Net Zero Carbon summit for Agriculture after we had coffee together and one of the things was about automated ordering systems moving the decision point for food ordering from the supermarket aisle (possibly distracted by kids) with limited label space and time to a digital space where 1/ Decisions could be made less frequently. 2/ Decisions could be assisted by AI based systems with a simple slider interface on preferences on what supply chains to purchase from based on factors such as action on carbon emissions, animal welfare, chemical use, etc

Interesting to speculate on what effect that has on buying decisions and ag supply chains, and of course as you neatly tell here, what might go wrong.

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